From there, the microflora takes the place of the cow in creating a protein that can be used to make vegan versions of dairy-based foods but without lactose, animal exploitation, or environmental harm. Its first product line under the Brave Robot brand was vegan ice cream, which it launched in decadent flavors such as Buttery Pecan, Blueberry Pie, Raspberry White Truffle, Vanilla ‘N Cookies, and PB ‘N Fudge at retailers nationwide on Earth Day (April 21).īrave Robot’s products, including its ice cream and new cake mixes, are all made with Perfect Day’s animal-free whey, an innovative ingredient made by inserting a cow’s DNA sequence as a blueprint into yeast-based microflora. The Climate Hero Super Cake is now available as a single bag ($18) or in a pack of three ($36) through Brave Robot’s website.Īnimal-free whey makes perfect vegan cake and ice creamįounded in 2019 by Perfect Day and longtime dairy product developer Paul Kollesoff, The Urgent Company is a new type of sustainability-focused consumer packaged goods company. “No one should have to compromise their values to indulge in a delicious treat.” “We’re thrilled to provide more indulgent dessert options that are not just exceptional in flavor and texture, but also kinder to the Earth,” August Vega, President of Brave Robot, said in a statement. Each 17.5-ounce bag makes two, eight-inch round cakes but can also be made into chocolate whoopie pies, carrot cake, coffee cake, chocolate peanut butter brownies, and more.
The second product to launch under the company’s Brave Robot brand, the Climate Hero Super Cake is a shelf-stable yellow cake mix that replaces approximately three eggs with food-technology startup Perfect Day’s animal-free whey, making for a moist cake that only requires oil and water, and zero animal products, to prepare.
These ice cream sandwiches are the next step to making more inclusive products with even more meaning behind them.California-based The Urgent Company just unveiled its newest product: a vegan cake mix that is powered by animal-free whey. “By teaming up with Brave Robot and integrating Perfect Day animal-free protein into our ice cream, we can make Coolhaus accessible to more people by using animal-free dairy that is also lactose-free and even better for the planet. “When we started out, our mission was to make better products for everyone,” said Natasha Case, founder of Coolhaus. Each sandwich is lactose-free, hormone-free and cruelty-free, coming in at 290 calories per serving. Launching at Kroger stores in the United States, Brave Robot x Coolhaus, three-packs of Animal-Free Ice Cream Sandwiches are priced at $7.99 for a three-pack. This collaboration extends our impact by giving devoted Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy.” “When we brought these companies together, we envisioned our missions coming together, too. “The new products are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between freshly baked, decadent cookies,” said Paul Kollesoff, chief executive officer and co-founder of The Urgent Company. This marks the first time Coolhaus, which Urgent recently acquired, is leveraging animal-free milk protein from Perfect Day that is bioidentical to whey from cow’s milk, except it is made through precision fermentation. Brave Robot, the animal-free dairy ice cream brand launched by the Berkeley, California, USA-headquartered Urgent Company in July of 2020, and novelty ice cream brand Coolhaus are teaming up to launch Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches in Chocolate Chip Cookie Dough and Mint Chocolate Chip flavors.
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